Generative Engine Optimization : Is SEO Dead?

Are you a frequent google searcher? For the slimiest of query, may it be navigational, informational or transactional, you rely on google even during late night sleepless sessions in your pitch dark room. Don’t you? Well, less than a year ago google searches would be all about a list of website and links ranked top […]
Social Media Marketing For FMCG : Acquisition And Retention Marketing

How rarely do you run out of soaps?, stuck in a dirty situation! Rarely, isn’t it so? What about a week in your life where you hadn’t had the liberty of brushing your teeth, because the toothpaste simply rank out? Well, these toiletries, packaged foods, beverages, dairy products, cleaning supplies and any item of hold […]
DeepSeek VS ChatGPT: The Definitive Showdown & The Global Privacy Risk

Chinese AI is the fresh discussion bubble recently! Launched in the winter of December 2023, DeepSeek is the new powerhouse, AI businesses worlds are gossiping about, students are putting into usage and curious heads seeking to lather up their knowledge base. The inauguration of this DeepSeek was a market rattler. Majorly this artificial intelligence shook […]
Best Email Marketing Tools For 2025

Email marketing jobs searches are at a hunt! Especially with startup companies scaling to bigger shapes and existing businesses heading towards email marketing, 2025 is a concert for both email marketers as well as businesses seeking for expertise. Nepal’s internet penetration rate reached 64.75% by 2024, and an email address is hosted by the majority. […]
Is There Ads On TikTok? How To Create Tiktok Ad Account?

Approximately 28 users are active on Titkok, by the second you adjust your hair. And, now as 3 seconds have passed since, you read that line, the numbers have trippled. Globally 1.5 billion humans actively seeks their daily dose of entertainment from Tiktok. A platform that was once named “Musically”, hyped about for lip-syncing has […]
Tiktok Marketing Strategy 2025: The Ultimate Trend Blueprint

What’s trending, people? Well, if we speculate a few weeks back to when the current US President Donald Trump won his second presidential run, SERPS saw an internet-breaking rise in search queries belonging to a particular subject. TikTok! Did Donald Trump buy Tiktok? Is Tiktok ban in USA? New Chief Executive Office (CEO of Tiktok); […]
Impact / Cause Marketing : Advertising Impact On Society

Were you aware that a whopping 55% of consumers have their hopes set upon brands and not the government for a better future for the community? This is just a glimpse of how important companies appear in the eyes of their dear consumers. This trust is all a phenomenon of what we term as Impact […]
Nepalese E-Commerce Landscape: Top Online Business Ideas In Nepal For 2025

More than 2 decades ago, Nepal welcomed its first e-commerce platform. In a time when computers and the internet were prominent, with smartphones yet to be discovered, online business was inaugurated by Thamel.com in 2000. As of projections made for 2025, the E-Commerce market is projected to conquer a new milestone of US$1,337 million. Every […]
Turn Website Visitors into Loyal Customers Every Time

It is said that, usually an ad must be delivered and shown 7 times to a customer before they actually go from just scrolling your website to actually pressing the final. Did you know this? Also with the increasing amount of websites on the internet, the domino effect is seen as brimming competition. As of […]
How To Use ChatGPT For Advertising And Marketing

A garden-fresh query summons within your curious self regarding anything and everything that interests you! Where do you quench your answer? Google? And somehow, if your answer isn’t justified….ChatGPT!!! As Neil Patel said “As marketers, you can’t worry about whether Google is changing or not, more so you just have to adapt.”. From his article […]