Generative Engine Optimization : Is SEO Dead?

Generative Engine Optimization

Are you a frequent google searcher? For the slimiest of query, may it be navigational, informational or transactional, you rely on google even during late night sleepless sessions in your pitch dark room. Don’t you? Well, less than a year ago google searches would be all about a list of website and links ranked top […]

DeepSeek VS ChatGPT: The Definitive Showdown & The Global Privacy Risk

DeepSeek VS ChatGPT

Chinese AI is the fresh discussion bubble recently! Launched in the winter of December 2023, DeepSeek is the new powerhouse, AI businesses worlds are gossiping about, students are putting into usage and curious heads seeking to lather up their knowledge base. The inauguration of this DeepSeek was a market rattler. Majorly this artificial intelligence shook […]

Can Marketing Be Replaced By AI?

Can Marketing Be Replaced By AI?

Zinc, as a creative agency, and you, as an enthusiast and a reader, are well aware that modern marketing, or digital marketing, has captured a significant portion of marketing. Although traditional marketing is still performed, most companies today are highly technology friendly, demanding digital marketing over conventional. Keeping this in mind, this writing is strongly […]