Email marketing jobs searches are at a hunt! Especially with startup companies scaling to bigger shapes and existing businesses heading towards email marketing, 2025 is a concert for both email marketers as well as businesses seeking for expertise.
Nepal’s internet penetration rate reached 64.75% by 2024 and an email addresses is hosted by majority. 59% people are influenced by emails in their purchase decision, making emails one of the highest conversion driving channels. Customer retention rates as well as bounce rates are lesser than other marketing platforms too.
Profound as world’s leading digital marketer, Neil Patel, perceives email marketing something like this, ” Email marketing is like a first date. If you’re too pushy, you won’t get a second one“. These lines speak absolute facts.
Playing with quality and narrowed down audience who are already interested require little push. Therefore, in today’s article we will shed lights on the Best Email Marketing Tools For 2025. So, prep up and adventure with us into the glamor of emails!
Firstly, why email marketing?
Here’s a paragraph to answer just that:
Why Email Marketing Shines?
As of 2025, there are 4.6 billion email users in the world, which is 1.53 billion more than Facebook’s userbase. The more fishes in the ocean, the easier, fishing gets! Above all the reasons why email marketing is your forte, having a wide user base to work with is the biggest assets.
Here are a few more reasons why, email marketing is bigger than ever:
1. Higher Delivery Rate:
Sending email is a done deal! Meaning whoever, you send an email too, the delivery rate is above 90%, with only a few landing in the spam folder. If we take examples of social media giants like Facebook, only 16% of fans see your post.
Speaking of Gen Z’s go to platform, “Instagram”, only 10% of followers actually see your post on their feed. Comparing this with email marketing is a clear distinction on how the deliverability of email has sky soaring potential compared to these platforms.
The algorithm of social media is generally very complex, and this is exactly why email marketing is a clear funnel to feed potential clients, the right newsletter, the right graphic representation and the right message so that the delivery rate of 90% brings even more value!
2. Intend Driven Subscription:
Amongst the modern day marketers, 87% marketers showed agreeability on the advantage email marketing provides. This is because your email subscribers, subscribed specifically to consume your expertise.
Especially, speaking of educational videos or skill enhancing courses, the demand is high in 2025. Email is the best way to provide a comprehensive description on the subject along easy access to the educational materials. This is also a strong point emails do so well!
3. Email Signups Are Everywhere:
The CEO of Intuit Mailchimp, Rania Succar quoted ” We are in the business of solving challenges for small businesses” and email marketing is doing exactly this, like continuous aces in a game of Poker! Small businesses can easily collect leads through Sign Up pop ups, every time a warm or a hot lead, lands in their websites.
Even in blogs, social media posts, ads and newsletters, email signups act as the primary method to collect information about people. Having a meticulous combination of eye grabbing graphics is a booster to having more signups.
4. Email Marketing Drives Conversions:
On average email marketing conversion rates tally up to around 15.22%, this threshold is still impressive. Bigger sharks in the email industry have even greater rates of achievement. When performed brilliantly, the bounce rate is way below 2%, averaging 0.5% only. Impressive, isn’t it?
in a recent 2023 poll, more than 50% of marketing professionals claimed a static 100% improvement rates in ROI. the higher the conversions, the greater is the return on investment!
Best Email Marketing Tools For 2025
The market currently boasts hundreds of email marketing tools designed to make the game easier. However, finding the best email marketing tools is where we have made it easier for you. Let’s dive into these wonderful platforms:
1. MailerLite
MailerLite is a marketer favorite choice with its user-friendly interface. Fresh companies and start ups setting their first foot in email marketing benefit tremendously with MailerLite. Having around 1.2-1.5 million users, MailerLite finds its Unique Value Proposition in seamless Drag & Drop email builder!
One can add personalization, set up multi-trigger workflows, generate e-commerce automations, run A/B test workflows and render wide range of email abilities with this tool. Not just this, creating signup forms and pop-ups, building landing pages and websites are also possible.
The subscription plans start with Free for up to 1,000 subscribers and 12,000 emails per month. Rising businesses can start at $9 per month for up to 500 subscribers.
Well established firms can exploit the finest email marketing service at $18 per month for the same amount of subscribers! As the size of company booms, custom pricing is also an option.
2. Klaviyo
Klaviyo is probably the most popular and well received email marketing tools for 2025. Klaviyo renders deep integration with a number of e-commerce platforms such as Shopify, WooCommerce, PrestaShop and many more.
Email marketing is a data driven task. Taking note of each analytics means, right decision for next email campaign! In this context, Klaviyo is more than capable of creating targeted customer segments through email engagement, demographics, purchase history and predictive analysis.
Free users of Klaviyo can manage 250 profiles and send 500 emails without cost per month. Users who have 251 to 500 profiles and want to send 5,000 emails per month must pay $20 as their starting plan price.
The plan includes SMS credits with separate pricing. The price rises according to the number of profiles and the quantity of sent emails/SMS when acquiring additional advanced features and automation options. The company offers customized pricing options for big businesses together with customized services for specific requirements.
3. HubSpot – Best Email Marketing Tool For Sales And CRM
HubSpot is a well reputed customer management and sales platform designed to cater top quality email marketing, content marketing, operations management and spectacular customer service.
Prestigious as a leading customer relationship management, Hubspot is an allrounder when it comes to relationship building, whether it is through emails or through other customer service portals.
Hubspot is a flying figure in providing tailored, detailed and sophisticated marketing metrics backed up by real time customer insights. No third party integrations is required as the platform accumulates all customer data in one place.
Other fascinating reasons to choose this email marketing tools is its drag and drop automation workflows, omnichannel features, A/B testing spectrums and AI inclusions.
Subscription prices begin at $15 per month for 1 user/ 1000 subscribers. $155 per month for 5,000 subscribers, $301 per month for 10,000, and $594 per month for 20,000 are other prices, businesses can leverage as businesses scale!
4. Moosend
Have you ever heard of the facility to buy credits instead of monthly subscriptions? Well, Moosend is the trending email marketing platform that does just that! Using Moosend feels really light to the brain with pre-built automation templates and user behavior tracking.
Smaller business can employee Moosend as their perfect choice for email marketing. This is an affordable email marketing tool with credit packs starting at $350 for 350,000 email credits (1 credit per email).
Organizations that don’t heavily rely on email marketing 12 months of the year and rather send seasonal emails benefit in the most cost-effective way when they make use of Moosend!
5. Brevo
Brevo (formerly Sendinblue) stands as a robust email marketing solution that combines affordable pricing with automatic procedures and marketing across various channels.
Brevo delivers an easy-to-use drag-and-drop email design tool combined with advanced automated contact grouping features and AI-based message personalization as well as automated workflow management.
The platform offers competitive pricing structure without restrictive contact limits allowing businesses of different sizes to choose it. The transactional email service within Brevo achieves high deliverability alongside features for SMS messaging and Facebook ads and WhatsApp services that promote smooth marketing execution.
A/B testing along with GDPR compliance and in-depth analytics make Brevo configure as an elite email marketing solution which delivers superior performance at reduced prices relative to its competitors.
