More than 36.7% of Nepalese are connected to the internet as of 2021. It means that roughly 11 million Nepalese are exposed to digital marketing in some way- be it social media marketing, Google ads, TikTok, or YouTube ads. This staggering statistic shows how digital marketing is permeating in everyday life of Nepalese people. Although digital marketing is a relatively new trend in Nepal, businesses and consumers from all over the country are quickly adopting and acknowledging this trend. Current Status of Digital Marketing in Nepal Digital marketing is no longer in the rudimentary phase in Nepal as both small
Nepalese businesses strugle to understand about strength of online marketing. There still exist Digital darwinism as mentioned by Brain Solis. It is a situation, where customer expectation and capacity exceeds the capacity of business organization. Millineals are smart enough to choose what they like. In april, 2020 facebook users in Nepal crossed ten million. COVID-19 lockdown was a good starting point for leggards to use their smartphone and learn how to use social media sites, payment gateway and search product online. Lockdown in 2020 is regarded as best automatic campaign for awareness that online marketer were seeking from long time.