It is said that, usually an ad must be delivered and shown 7 times to a customer before they actually go from just scrolling your website to actually pressing the final. Did you know this? Also with the increasing amount of websites on the internet, the domino effect is seen as brimming competition.
As of 2024, 1.88 billion websites expect your arrival hoping for a potential conversion. The crazy part is that around 175 to 200 websites go live with every minute ticking. In this heavily saturated but amazing rat race, online retail counts for around 19% of the total present websites.
Retail’s evolution is so dominant that 5 in 10 people make at least half of their purchases online. Nepal’s buyers are following this trend and aren’t far behind! Although statistics speak on how online sales are on the rise, how difficult is it to actually bag a sale and gain a potential customer?
The answer can pretty much be assumed though the first line in the first paragraph of this article.
If you missed it by any any chance, you can always always scroll up and read it once you have read through all the interesting mixture and mashup of a comprehensive guide that turns website visitors into loyal customers, in this article!
Factors that Steer The Online Purchase Decision
With big sharks like Daraz and Sastodeal, the majority of heads are turning towards them for reliable and consistent decisions. These big companies have cracked the marketing game, thus multiplying customers day after day. Here’s how you can spark the engine to your company’s online sales:
1. Pricing
Pricing has always been the center of gravity while purchasing products. Customers inquire and relate if pricing and quality go parallel. One can include complimentary pricing methods, or perform competitor analysis for setting an attractive price.
Speaking of the Nepalese market price is a fundamental consideration that must be carefully analysed and implemented. In some cases, if your online store sells premium items, the high price might be the selling point as price equals value in this case.
2. The Magic Of Discount
Discounts have always been attractive and a way to excite potential consumers into a conversion. Events such as festivals, new year, or customer specific events like birthdays and anniversaries are percent occasions for discounts. Surprisingly, loyalty points played the major difference in impacting purchase decision while shopping online.
Collecting leads through lead campaigns and utilizing them to offer effective discount coupons through the help of email and SMS. Marketing can act as that missing cherry to finally convert an “add to cart” to an actual “checkout conversion”.
As a fantastic example, in the recent Daraz 11.11 Sale, Zebronics managed to sell products worth NPR 1, 067, 051 in a timeframe of 12 days just by leveraging the power of efficient discounting.
Simply through moves like these you can turn website visitors into loyal customers every time.
The crazy growth line can be seen along 60,000+ page views and although other factors did play great role in driving sales, the point of attraction were the high discount offers.
3. Building a SEO Team
Did you Know that in Asia 62% people use google on a daily basis? This makes Asia the 3rd highest media used. Nepal being an asian country, this represents the fantastic pool of opportunity to invest and build a SEO team for your company and brand.
When your brand frequently ranks high in google searches or has been mentioned in several platforms like reddit and a bunch of blogs, articles and pdfs, the psychological impact in the recurring viewer greatly encourages habits of purchase, leading to a converting customer.
4. Social Presence
What social media platform gets you hooked for hours? Facebook?Instagram? Youtube? Or is it Linkedin for all you entrepreneurs? Regardless of the platform, the power hosted by social media and social presence lies in high ROI.
A survey by Aleph having 23,000 participants revealed that Facebook was the most used social media platform by Nepalese, spending an average of 2.81 hours daily on the platform. During all time frames starting from (6am to 9am)/(9am to 12 pm)(12 pm to 5 pm)(5 pm to 9 pm) and (9 pm to 12 am) above 60 percent Nepalese use Facebook daily as the most used social media platform.
Running facebook ads through meta ads by developing digital marketing funnels and effectively running campaign along the funnel can help convert cold leads to warm leads. These warm leads can further be converted to highly converting and recurring customers.
This explains why social presence is truly a game changer in gaining quality conversions!
5. Fast and Free Delivery Services
Jeeve and Daraz provide free delivery services in Nepal with Daraz offering free and fast delivery in over 47 cities in Nepal.
The human patience level is low and hence having to wait for longer time periods is the worst experience for a customer. As the level of patience is being highlighted, having an online brand and store demands for immediate reply to customers within seconds.
Not being able to automate immediate replies within a minute turns away potential customers strongly!
6. Factors That Demotivate Online Conversions
Several factors discourage online purchases globally. Shipping delays are a major concern for 43% of consumers, while distrust comes from slow responses or unfavorable terms. Being redirected to another site during checkout frustrates 28% of shoppers worldwide.
Limited shipping coverage, where delivery does not reach certain areas, prevents 27% of consumers from completing purchases. Moreover, 15% of global shoppers avoid online shopping because they are unfamiliar with how to do it.
All these issues call for further facilitation of shipping efficiency, transparency of practices, seamless user experience, and better education for consumers in order to engender trust and drive online purchases globally.
Taking care of this all while focusing on the magical techniques mentioned in the article is sure to bring you profits of conversions and turning website visitors into loyal customers that help thrive your online empire!
