As the saying goes, content is king! Only the ideal medium that decodes the content meaningfully and understandably to the audience is “one successful content delivered”.
Content Marketing is one of the popular and widely used technique of digital marketing in Nepal.
Content Marketing is a compelling digital marketing technique that has a holistic approach to attract, engage, excite, sustain, and increase the audience base using effective communication, and sharing of articles, videos, podcasts, successful email marketing, infographics, and other relevant media.
Various Types Of Content Marketing You Can Find In Nepal:
- Email Marketing: relevant content, to the point, and solves a problem quickly captures the audience to open, read, follow up, and subscribe to the content
- Blogs: Blogs are kind of online diary or journal where people share their thoughts, ideas, events, news, experiences, or information on a particular topic.
- SEO (Search Engine Optimization): The algorithm in search engines treats efficient content as the top priority.
- Podcasts: Podcasts are an effective way to deliver content elaboratively and enhance listener base
- Infographics: Complicated data presented simply makes infographics a surging content marketing element in Nepal
- Social Media posts: Leveraging the Meta platforms [Facebook, Instagram], LinkedIn, Reddit, Quora, etc. and delivering the right content to the right audience
Let us plate a list of pros of content marketing
- This signifies the brand is a market leader
- Greater audience attention span capturing
- Amplifies customer trust
- Omni channel exposure of the brand
- Greater social media following
- New lead sources
What Goes Into Building A Successful Content Marketing Campaign?
Blogs, newsletters, whitepapers, emails, videos, social media posts, and podcasts are widely eminent global content marketing metrics. Nepal is a front-runner in this particular niche of technological boom too!
So, how does content marketing look? Well, the successful summation of all available and most suitable forms of content for your brand helps build an amazing campaign.
What goes into claiming a content marketing campaign as successful are the following aspects:
- The high conversion rate for campaigns
- High-quality lead acquisition
- When websites and blogs receive high engagement and traffic
- High email open rates and lower bounce rates
- Growth in the number of video views throughout the campaigns and for podcasts
Following this indispensable step, some widely committed activities are attaining quality leads, inviting more domain and website traffic, playing better on SERPS (ranking better), amplifying social media presence, and maximizing revenue along with brand awareness.
The Nepalese Market Is An Upsurging Content Marketing Playground
Among all the acclimating content marketing techniques Nepal celebrates Podcasts, Infographics, and Email-marketing as the most rapidly growing ones. Google Trends data backs up our claim.
Also, it is almost predictable that more than 80% of businesses in Nepal haven’t leveraged the power of digital marketing, let alone content marketing being a vital puzzle of the picture. The potential is huge and the advantage takers are indeed having big chunks of this cookie.
In Nepal, popular podcast channels like Sushant Pradhan and Sanjay Silwal Gupta are witnessing unparalleled growth and success.
Creative Zinc As Your Content Marketing Agency In Nepal
With over 50+ satisfied clients, 100+ projects, and a hungry appetite to deliver better as each day progresses Creative Zinc feels honored to leverage your brand, with these solutions:
- Proven Content writing and Copywriting for 50+ satisfied clients
- Top-notch Video Creation adding the element of attractive advertising, and authentic content for marketing
- Campaign Content Planning ahead of time and strategic implement
- Social Media Marketing led by proficient marketers and SEO teams
- Campaign Mnemonics
- Web Design
