Nepal has a dominant hotel market with a high tourist inflow every hour. The projected revenue of the hotel market in Nepal is expected to hit $157.40 million by 2024.
The competition is cutthroat, and surviving requires quick adaptation to the dynamic market. This is exactly where the magic of digital marketing kicks in.
Digital marketing for hotels refers to the strategic exploitation of digital services, tools, and platforms to promote a hotel, and its services, USP’s while enhancing brand visibility, building a customer base, and retaining loyal customers.
Worldwide, a fascinating 70% of hotels utilize the services of digital marketing to grow their business. Nepal isn’t a major marketing-friendly hotel industry yet, but it surely is catching speed !
Let’s identify How to do digital marketing for hotels:
How To Do Digital Marketing For Hotels?
Website Optimization And SEO
Highly computerised and internet-dependent, visitors prefer searching hotels online, booking and renting online over visiting a hotel directly and booking.
This channels a new podium for hotels to use the magic of website optimization and SEO.
The right SEO tactic incorporates keyword research, the use of SEO-friendly tools, and other website optimization tactics, that help your business rank high on google.
Social Media Marketing
Social media marketing leverages the power of 5.45 billion social media users that can be tapped globally. Isn’t that number insane?
Well, Facebook alone has over 3 billion users, providing the opportunity to effectively market your hotel and see gains. Instagram, X formerly Twitter, LinkedIn, and Reddit, are other social giants you can market on.
Posting-high quality images of your hotel such as the lobby, rooms, and dinning areas are suggested. Likewise using, videos, user-generated content, giveaways, exciting deals, and offers are all excellent ways to do social marketing for your hotel.
Influencer Marketing
People follow their idols and in today’s modern world, influencers serve as idols and lookups to the general public.
Collaborating with influencers to market your hotel who can attract both local, national as well as international audience serves the best shot.
Preferably, travel and food influencers can bring out the finest results in a campaign for influencer marketing.
Email Marketing
Email marketing can serve as the greatest funnel for a business boom. Here’s why:
- Lead collection through the website pop-ups
- Tracking actual customers and their conversion pattern
- Targeting a similar audience as the real-time customers
- Promotional emails, seasonal campaigns ( Dashain, Tihar)
- Retargeting highly engaging, converting, and loyal customers
To sum up the above bulletins, email marketing helps you to target emails, analyze statistics, abuse offers, and retarget highly converting customers all through the power of sending an email!
