Google Ads is a specific platform that lets you create and run PPC ads on Google’s search engine and other Google websites.
Pay-per-click (PPC) advertising is a paid advertising approach that opens doors to advertising on Google, essentials conveying your brand’s winning message.
Think of PPC as the method, and Google Ads as the tool.
Given the rational and curious mindset of people searching for products or the best services that you specialize in, PPC is a solid and economical approach for raising brand awareness, wiring quality traffic to your website, collecting leads, amplifying sales, and boosting visibility!
Through AdWords, which is Google’s advertising portal, businesses bid on the keywords they intend to attach their sponsored ads
People are widely using Googles ads(PPC) as digital marketing in Nepal because unlike SEO, It can give you instant result and rankings with some dollars.
The Recipe Of Baking The Ideal PPC Advertising?
While competition is alarming, cracking Google algorithms consistently fosters positive outcomes. What Should be considered? Well, PPC is the faster approach.
If your goals are immediate, seeking rapid results (immediate rankings), or penetrating the competitive market, PPC is your nearest approach, undoubtedly! The crucial elements of PPC are:
- Keywords: Words and phrases that help pages rank higher are keywords. Long-tail and short-tail are the basic keywords
- Ad: The type of ad helps achieve the target in a PPC Campaign. Lead generation ads, conversion ads, awareness ads, automated ads, and boost ads are some examples.
- Bid: To rank higher businesses and SEO experts bid on rewarding keywords
- Landing page: The destination or dedicated page that the visitors land after clicking a PPC ad is a landing page. The loading speed and view of the landing page is important too
- Conversion path: A conversion path is a step-by-step act that navigates a lander to different processes of the website before committing a final conversion act.
Here is a list of ingredients that marinate the perfect ad for top displays:
- Ads quality score backed up by click-through rate (CTR)
- Willingness and ability to pay for each ad click.
- Keyword relevancy and difficulty
- Landing page aptness
- Volume of competition
Difference Between Google Ads And Meta Ads
Understanding the droplets of differences helps you sketch your approach between the two.
While Meta Ads exploits the CPC model, where advertisers pay for each click, the Google Ads PPC model is auction-based and bidding is done on specific keywords following the pay-per-click narrative.
So what can be polished from these words?
Well, the quality score in the PPC model either does wonders for your business or a bad score spoils the dish. Quality and relevance of the page, content, and keyword choices play vital tribute.
This is exactly why Zinc steps up to make it easier, what seems harder. We draft your ideal Google Ads package, while you sip a cup of coffee. But, Hey, we also got your back in times your playground calls for Meta Ads.
What Nepal Forecasts For Google Ads (PPC) Advertising
According to Statcounter, Global Stats, 96 percent of Nepalese are aware of Google, yet the fraction of enthusiasts aware of Google ads falls far short. This hints that this industry isn’t tapped as much.
In the scorching summer of 2018, the fuel to PPC was finally ignited leading to a constant demand in the industry for paid Google advertising in Nepal.
One of the result of our client below shows it:
Although Nepalese businesses shower in the drizzles of social media advertising more, reports demonstrate that the CTR in Facebook ads is an average of 0.9 while that of Google ads flaunts 2.7 percent, screaming the array of greater benefits.
Creative Zinc’s Package For Google Ads (PPC) In Nepal
If your intention is to generate instant result and immediate high rankings in search engines, Zinc helps you in achieving that with Google Ads.
Having 10+ years of experience, your brand is our priority and the results are a win-win situation as partners. Experience the supreme services from our company as we specialize in the following fields
- Lead generation for automotive and other industries
- Generating large volumes of web traffic helps in brand visibility, sales promotions, better rankings, and other benefits
- App download promotion
- Conversion ads that amplify conversion rate when taken an and video platform ads service.
Leading giants like Royal Enfield, Vespa, Tokla Tea, and many more have unlocked their truest potential with us. Now, it is your call to shine radiantly in the charts. Fly high with Zinc!
