Keywords are your ultimate keys that help websites, articles, and blogs rank higher organically in the Google search engine.
Generally, Keywords are the search terms people search on google or any platforms. For example: If someone is searching “why should i outsource SEO” then “why should i outsource SEO” is the keyword.
Around 70% of online businesses use keyword planning as a part of their digital marketing strategy.
Often mentioned as one of the top elements to highly focus on, while doing SEO, having keywords that people are likely to search for makes a lot of difference on how fast you crawl up.
Keyword research is the method of identifying, finding, and analyzing potential words, phrases, and sentences, the general population on the internet is likely to search for finding information.
Keyword analysis in SEO involves answering the questions like: “What is monthly search volume of the keyword?”, ” Is there other high authority websites ranking for same keyword? “, “Does the intent of the keyword matches our niche?”, “Can we provide valuable content for this keyword” and so on.
This analysis is a part of Search Engine Optimization (SEO) to help find the best possible keywords for your business and audience.
Importance Of Keyword Research for SEO
Spending ample time and quality efforts in keyword research and analysis helps in figuring out the right set of keywords that aren’t difficult to rank and produce top-level output in the form of content.
Likewise, keywords must be such, that answer the queries audiences are searching for on Google. For example, for a Chinese restaurant in Kathmandu, they could incorporate keywords such as “best Chinese restaurants in Kathmandu” or “Chinese food Kathmandu” to get higher rankings in the search engine result pages.
Likewise, keyword research helps navigate competitors in a business niche and develop metrics to outplay them while simultaneously crawling up search engines.
Keyword research also helps understand the current information to be incorporated into any content and helps map potential trending queries for future days.
Talking About the results, engaging in keyword analysis broadly surely helps pull in a lot of audience to the website, its blogs, and its article section, leading to a high Return On Investment (RIO).
How to do keyword research and analysis in SEO?
Steps to do keyword research and analysis in SEO:
1. Brainstorm Relevant Topics:
Start by making a list of important topics related to your business or industry. Ask different people around you on what and how would people search on google for your business and its related topics. Make a list.
2. Use SEO keyword research tools:
Start with general topic related to niche. If your website is about phones, start search with “iPhone 16”. The tools will show you lists of keywords related to iPhone. Add relevant topics to your list.
3. Competitor Analysis:
Research what keywords your competitors are ranking for which you do not. Doing competitors keywords analysis can also help you understand what kind of content is needed for your website. Add those topics to your list as well.
4. Monthly search volume:
Also with SEO tool, determine the monthly search volume of the of those keywords. If your website is new, don’t go for high search volume, instead start the keywords with 20-500 monthly search volume.
5. Keyword Difficulty (KD):
After making list of keywords, you can manually see the keyword difficulty of that keywords using different keywords difficulty checker available freely in market. Target the keyword with low keyword difficulty (0-20), with 0 being easiest to rank.
6. SERP Competition:
Search the keyword one by one and see if there’s any big sites ranking for that keyword. If many pages with high authority is already ranking for that keyword, it might be difficult to rank even if the KD is low.
7. Keyword Intention
Know your keywords intention. If your website is about blogging not e-commerce, “Buy iPhone 16” might be under your niche but you wont rank for this keywords as this keyword is transactional rather than informational.
Some Popular Tools Used Keyword Research And Analysis In SEO
SEO keyword research can be done using various available tools.
Google keyword is a simple free-to-use keyword research tool that has easy features to find out the best keywords, However, other advanced tools such as Ahrefs, and Semrush aren’t free. The quotation: “Quality comes along a price” becomes a reality here.
A list of keyword research and analysis tools are:
Some of the above-mentioned tools are highly efficacious and render wonderful returns. Although the free version is available and put into frequent practice, SEO specialists such as Zinc make use of premium tools and high skillset team!
Can you do keyword research and analysis in SEO without any tools?
Yes, you don’t necessarily need any paid tools to do keyword research and analysis.
There are plenty of free keyword research tools available, but we would suggest google autocomplete and google trends.
Google Auto-complete
Google suggests you queries that are popular and related under the auto-complete which can be used as a keyword for your blogs.
Google Trends
After making the list, repeat the analysis step as mentioned above.
