A garden-fresh query summons within your curious self regarding anything and everything that interests you! Where do you quench your answer? Google? And somehow, if your answer isn’t justified….ChatGPT!!!
As Neil Patel said “As marketers, you can’t worry about whether Google is changing or not, more so you just have to adapt.”. From his article on if ChatGPT would replace Google, the fact that an article was written solely focusing on the probability of ChatGPT steering way past google, explains how might ChatGPT has turned out to be in just 2 years of its birth.
In just 5 days of its launch, ChatGPT already booked 1 million users, breaking records of giants like Instagram, Facebook, Twitter, and many more.1 million then, …… .million now? Well, as of December 2024, the platform hosts 123.5 million users Daily. Fascinating, isn’t it?
Let’s get some such statistics on ChatGPT, shall we?
Source: Statista
The stats are as crystal clear as they can get and precise, coming from the leaders of statistics, “Statista” themselves, ranked 1242 in the entire world, in terms of website ranking.
Compared to some notable sharks like Facebook and Instagram which took 10 months and 2.5 months respectively to register 1 million users, ChatGPT soared above the clouds into space with an unshatterable 1 million users in just a 5-day record!
Likewise here are other honorable milestones captured by this Open AI-powered tool:
- Every week, 300 million people utilize ChatGPT.
- On average, there are 123.5 million daily active users (DAU) on ChatGPT.
- Every day, the platform handles more than 1 billion searches.
- In 2024, OpenAI expects ChatGPT to bring in $2.7 billion, up from $700 million in 2023.
- More than 110 million people have downloaded the ChatGPT mobile app for iOS and Android.
If Elon Musk feels the urgency to tweet your powers, you’ve made a real banger entry. That’s exactly what this tweet from the CEO of x on “ChatGPT” was about!
What Sets ChatGPT On Such A High Pedestal
ChatGPT is a generative artificial intelligence chatbot powered by Open AI, a company established in 2015. Having the wonderful flare of generating human-like in-depth conversations marinated by facts, figures, and real-time data, this GPT has established itself as a fan favorite amongst business empires, students, and the entire world. This is exactly how to use ChatGPT for advertising and marketing.
The release of ChatGPT overshadowed the firm presence of competitors such as Gemini, Claude, Perplexity, and Gork. Google delivers answers based on its interconnected directories scattered meticulously across the internet while ChatGPT extracts data from Books, Social media, Wikipedia, News articles, Speech and audio recordings, Academic research papers, Websites, Forums, and Code repositories.
Google has more real-time data and also boasts 8.5 billion searches daily, while ChatGPT’s database is mostly before 2021, yet the quickness, preciseness, and limited vagueness of ChatGPT is why this platform is becoming so popular.
It is essentially a very sophisticated chatbot. ChatGPT can “answer subsequent inquiries, confess errors, challenge faulty assumptions, and dismiss unsuitable inquiries,” according to its developer, Open AI. How does ChatGPT work to answer such questions you may ask?
ChatGPT is based on GPT models, GPT-3, GPT-4, GPT-4o, GPT-4o mini and GPT-5 being the most advanced of all which are designed especially for conversational purposes.
Putting everything in a Dropbox, ChatGPT is basically a highly advanced language model that takes in your queries, predicts the next word in a sentence and generates responses based on its artificial intelligence that is human-like, natural, engaging, and very conversational.
How To Use ChatGPT For Advertising And Marketing?
The use of AI in marketing is the new trend in the city. With even micro and small businesses leveraging help from ChatGPT, the big brands are already printing dollars in bulk. As marketing is associated with using different digital platforms, pitching products with attractive, marketing copies, creatives, and documents to generate conversions, ChatGPT removes the human efforts and does the rest for you instantly. Let’s break down the usage:
1. Unparalleled Copywriting For Your Business
You will benefit immensely in copywriting using ChatGPT as it is more than capable of generating marketing assets such as emails, testimonials, product pitches, brand descriptions, blog posts, and much more.
The steps are simple
- Enter your prompt
- Be to the point and instructive
- Get your answers
- Regenerate in situations of errors, unsatisfactory answers, or amendments.
All I did was ask ChatGPT for a service and it delivered top notch pitch in seconds, saving time and boosting productivity.
2.Marketing Suggestions
Sometimes you might run out of ideas or may get stuck in a particular marketing tactic, ChatGPT, during such dilemmas suggests the best route to get the best results. It breaks down the issues through cost-benefit analysis, future projections, historical data, and mathematical statistical recordings.
As an example, if I am not sure as to which campaign might be the best for my goal, ChatGPT rushes to the rescue by providing a detailed lecture on each of the campaigns and how each may be useful and best depending upon the type of results I seek.
3. Tool Selection
Here’s a list of the top 10 digital marketing tools:
This is what ChatGPT had to say when I asked about the best digital marketing tools and boy oh boy, the results were very expected and precise. As per the recommendation, SEMrush bagged the 1st position with a ranking as the 749 ranked website globally as per BlexB, another powerful tool for SEO and Digital Marketing.
ChatGPT will provide you not just the list but detailed information on each of these digital marketing tools, so that you can select the optimal one by scanning across all the pros and cons. USP’s, major areas of use, how big these tools are, and much more are also included.
The more you ask, the more deep ChatGPT dives to satisfy your needs. The best news is all of this is accessible in front of your monitor in seconds. The 4.0 version takes just 2 seconds for standard queries and 8 seconds for complex tasks, serving you, your piece of content at the same time you would sip a coffee.
4. The Formation And Segregation Of Budget
Having a budget and working to ensure not a single penny rolls down the drain is a bit hypothetical. Especially with larger campaigns and budgets, budget allocation and segregation is a difficult task. Really? Well, no more with ChatGPT.
ChatGPT will work on each of your instructed alphabets with a magnifying glass, segregating the right amount for the right task in such a way maximum ROI is obtained. Monthly check-ins, quarterly planning, and cycle budget planning all become a clearer road with ChatGPT on board.
5. Content Planning And Shortcut Formulas
As Mr. Bill Gates quoted “Content is King”. Having the best content cuts out your expenses vastly. Every ounce spent, content viewed, link clicked, and content viewed becomes highly converting by just having the right content.
ChatGPT for advertising and marketing helps, plan and generate content scripts that target specific wants of customers, and you can also post ideas for Facebook, Instagram, LinkedIn, Pinterest, and many more social media platforms in a mouse click.
As an example, I might want a caption for a lead generation Facebook ad for married women under the age of 45. With my coffee almost finished, Chatgpt sketched this prompt while I was just devouring the very first bite of my cheesecake.
Wallah! My content is all ready to vacuum in some hot leads!
Likewise, I can also learn the quick ways to do things using shortcut formulas, ChatGPT is ever ready to give me keyboard shortcuts to cut off mouse clicks here and there in a helter-skelter while executing commands using a few key presses!
6. Image Generation And Analysis
Having eye-gluing images increases the time a client interacts with your content! And having an image capable of doing it is difficult. The average human span is just 8.25 seconds while ads can be lengthy and having a solid creative image may just lengthen the time a lead interacts with your website.
ChatGPT’s latest update has made it all feasible with the gift of uploading images and asking for ideas to make the images better so that you can relax and take a nap while they actually work.
7. Chatbot Integration
Chatbots become you, and narrate your feelings while an individual is making up with their questions. One of the best ways to engage clients, create leads, and get feedback is to incorporate chat into your website. Get inspiration for your prompts and responses by using Chat GPT!
Future Of ChatGPT And Marketing
As the dynamic market never stays still and moves up and down in a podium, digital marketing is transforming from agency-based to in-house digital marketing. This means companies are building their marketing team rather than taking expertise from a digital marketing agency.
2025 is just around the corner, and ChatGPT for advertising and marketing is the hot subject. Top companies have already shifted to their in-house team, and companies that hadn’t previously joined hands with an agency are now gearing up for it. Irrespective, digital marketing is trumpeting and expanding like helium pumped into a balloon, destined to fly high.
The future appears even more promising with tools like the upcoming ChatGPT-5 and HubSpot’s new AI features.
To sum up, here are a few more statistics to fuel the fire within you, so that you consider ChatGPT in advertising and marketing as the best knife in the kitchen.
Amongst the most repetitive tasks assigned to ChatGPT, copywriting and content creation bags the 2nd seat signifying the usage of the platform in digital marketing.
Source: GetResponse
45.14% of digital marketers have already adopted ChatGPT as their mandatory tool. Hurry up! The numbers are just climbing! ChatGPT for marketers is indeed powerful.
Source: Data.ai.intelligence
ChatGPT remains the number 1 spot as the most downloaded AI chatbot globally. We are sure you are now clear on how to use ChatGPT for advertising and marketing.
