Google’s database is insanely large, like a massive encyclopedia. The extensive amount of knowledge that Google holds isn’t found anywhere else. Among those pools of data, websites are the mediums that hold and host the information and data.
As of the latest updates, google holds around 50 billion web pages. The are more than 6 times the number of humans on planet Earth.
Therefore, we can identify how important it is to have a website that has high traffic and conversion rates. Although creating a website is fairly easy, getting the website running with daily visitors, especially through searches on Google is a hefty task.
In today’s article, we will discuss how to make the website visible on Google search. Here’s how you crack the deal:
If you’re struggling to make your website visible on Google, Creative Zinc is here to help. Contact us at +977-9801166492/93/94/95 for immediate assistance.
1. Indexing Your Website
If you can’t see your website on google on searching any queries, even with name itself, it means that your website is not indexed at all.
Now that you have sculpted an aesthetically appealing website, the first thing to consider is indexing the website.
Usually, a newly created website might take 1-10 days to index, but if its taking more than usual, there might be some issues with your website.
When a website or a page isn’t indexed it might be “no-index” tag is coded in its HTML. Check for it!
Likewise, if a website looks suspicious or potentially malicious, google doesn’t index the website.
Content plays a huge factor too as the relevancy of content guides Google to index it. If the content demonstrates traits such as uselessness, duplication, or breaching the Google code of conduct, indexing is less likely to occur.
Ensuring a stable website ensures that your website gets indexed and ready for ranking on the Google Search Engine.
Sometimes, It can be server-side issue as well.
2. The Right Set Of Keywords
Keywords are the building blocks of content! Having said this, Google’s algorithm is designed in such a way it finds the most useful and relevant content to deliver when a user searches for a term.
Hence, the best keyword research and incorporation helps you obtain high scores in Google ranking.
Using tools such as Ahrefs, Google Keyword Planner, and Semrush helps with in-depth research to find high-volume, relevant, and highly converting keywords.
Incorporating these keywords in the right volume without keyword stuffing and on meta tags opens high chances of showing up on the first page of Google.
Go for low-difficulty keywords for the start.
Read: Keyword Research And Analysis In SEO | Process
3. Building More Website Pages With Related Keywords
Engaging content is like an audience magnet and the more website pages you have the higher the number of creative steps can you take. For example, blogs are the fastest and the most efficient way to scale up the viewership and organic reach for ranking in trending keywords.
Why is this so? Well, a blog is a narration of hundreds if not thousands of words that open doors for including lots of quality keywords.
Even site titles including keywords can rank you rank.
Likewise, other pages on a website are equally important. Every page that provides value brings you one step closer to bagging new visitors every second.
4. On-Page And Off-Page
SEO is undeniably powerful and it holds massive potential in helping a website crawl in higher positions. Concise, to the prompt, engaging and keyword-containing meta titles and descriptions must be present.
Likewise, internal linking to the most suitable page within your website distributes the overall authority and maintains a balance in the website. This boosts ranking!
Authentic, engaging, and highly researched content when input brings out fruitful results. The content must be such that it quenches and satisfies the queries of the general public.
Even image optimization helps in the ranking game as when descriptive ALT text with keywords is inserted Google algorithm displays those images at the top of the image section, which again redirects to your website.
Likewise, off-page SEO elements such as backlinking building, and guest posting do wonders in showing your article and website on Google search.
5. Google My Business
Google shows, recommends, and discovers your website based on how effectively it can cater to the searchers. The steps are radically simple!
- Create a Google My Business account
- On Google Maps, locate the area of your business and find it
- Claim your business on Google Maps
It is upon you to include interesting stuff to offer along your Google Maps page. You can import reviews, inculcate images of your business’s physical location, mention opening and closing hours, phone number, and so on.
Read: Forgot Your Google Business Profile Login Details? Here’s What To Do
6. Running Google Ads
Immediate impact comes with a price and complimentary to this saying, paid ads on Google help amplify your online presence and engagement.
Bidding for top-quality keywords helps with high conversion and better ROI. Advertising is a guaranteed approach when done right helps your business rank on the search engine’s’s first page.
An example of Google ads is presented in the picture below.
The sponsored section represents the ad placement of “Bhojan Unlimited” under the long-tail keyword “restaurants in Kathmandu”
Read: Is Google Ads Worth It In Nepal?
7. Influencers And Collaborations
When an influencer endorses your brand on their social media platform, the algorithm of google might sometimes display a snipper or thumbnail of the endorsed product on the search engine.
Isn’t this fantastic! This collaboration with influencers contributes to appearing in the search results while increasing website traffic and ranking in the long term.
Wanna Know About Influencer Marketing in Nepal?
8. Adding Website To Online Directories
Business listing platforms such as trip advisor.com in the context of a travel-related business open rooms for users visiting other websites or channels to discover you.
Adding creative profiles in online channels brings you a competitive advantage over your customers and gets noticed often. A list of some popular directories is as follows
- Yelp
- Google My Business (More on this below)
- Local.com
- Manta
- Yellowpages.com
- CitySearch
- Metromix
- Kudzu
- City-Data
- Angieslist
- BBB.org
- Foursquare
- LocalGuides
9. Offline Advertisements
Your website is your success magnet. The more is it exploited, visited, and recommended, the better is its performance on google.
Printing website addresses on business cards, cutouts, stickers of QR codes in case of a clothing business, displaying website addresses on billboards and hoarding boards as well as advertisements on YouTube, all help in increasing visibility on Google search.
