Nepal is home to more than 5million+ internet users. And with users growing each day and the Nepalese society shifting from a traditional lifestyle to a tech-savvy lifestyle, digital marketing is booming more than ever.
Speaking of digital marketing, Google Ads is a top player in the marketing niche having internet-rattling, humongous potential.
Statistics depict that the digital marketing sector in Nepal is projected to bring a market volume of US$64.6 Million by the year 2027.
Likewise, Nepal’s Cost Per Click is $0.645 which is 57% less than the US market. This means a lot of room for quality ads running at less cost.
Having explored these statistics on how the Nepalese Google ads market is a brilliant playfield for rising entrepreneurs, let’s tap into the benefits of running Google ads in Nepal:
Benefits of Google Ads In Nepal:
- Internet penetration has reached a whopping 63% which explains that more than half of the Nepalese population can be targeted if Google ads are employed.
- Rapid results and visibility:
- The average click-through rate (CTR) of Google ads in the context of Nepal is approximately 2.7%.
- When tallied with the CTR of Facebook ads, the result is just 0.9%, almost 3x less than Google ads.
- Individuals search on the Google search engine which is a fantastic opportunity to get their needs fulfilled through effective Google ads consisting of the best keywords.
- Precision equipped:
- Unlike developed countries like the USA where the human development index, literacy, and thinking are highly advanced, Nepal is rather a developing country where the current generation is the most advanced Nepal has ever seen.
- This generation is evolving constantly making the market highly saturated and dynamic. This is where the data-driven Google ads analytics allow businesses to record, track, and measure the number of clicks, conversions, and reach.
- This data further helps develop campaigns and take informed steps, with SMART objectives to avoid hurdles while getting betting results
- Cost-Effectiveness:
- Nepal has one of the cheapest CPC with just $0.645 per click. This allows even smaller business owners to advertise at low prices and obtain high clicks
- Higher RIO is generated, which can act as a blueprint for future campaigns.
- Builds Brand Value and Reputation:
- Business can effectively increase their ranking, appearing on the first page of search engines, helping the audience identify and retain the brand’s impression.
- Irrespective of the goal, which might be increasing sales, engaging customers, acquiring quality leads, app promotions, or app downloads, google ads do it all.
Although a few obstacles do hinder the individuals running the ads initially, the outcome is usually a large picture.
The complexity of the platform might invite a tough space for newcomers to understand and implement the strategies. Once the heat is observed, it becomes easier to operate.
Top Digital Marketing Services in Nepal for 2024
What Type Of Business Owners Should Use Google Ads?
Any business hoping to derive immediate results and quick growth can use Google ads, irrespective of the type of business it is. However, certain niches are of such kind that they obtain the best results running a Google ads campaign.
In Nepal, the economy is run through businesses belonging to numerous niches. Among these, some companies that can heavily extract juices of advantages using Google ads are as follows:
- E-commerce:
- E-commerce is a booming trend in Nepal, especially amongst the youth that seeks large potential in the internet and its newest boon “e-commerce”
- Google ads can benefit online stores, digital marketing companies, freelancers, drop shipping companies, Print-on-delivery companies, and physically existing businesses that intend an online presence.
- Travel Industry:
- Travel companies and agencies in Nepal accumulate chunks of profit mostly through the inflow of tourists from around the globe.
- Using Google ads can help target desired audiences in any part of the world, increasing customer inflow.
- Local businesses:
- If you want to attract customers in your area, Google Ads can help you appear at the top of local search results.
- Service-based businesses:
- For businesses like plumbers, electricians, or lawyers, Google Ads can be a great way to generate leads and book appointments.
