Do you shut off your workaholic or studious mood after a tedious day? Surely the evening time is accompanied by watching videos or movies lying on beds and sofas. Isn’t it so?
Well, as of date the “short video” is making waves as one of the highly engaged activities people enjoy after work during the evenings.
YouTube shorts, Instagram reels, TikTok reels, and other social media video-watching platforms are on a spectacular rise and people like you and us are the consumers.
Now, the question that arises is “Why are short videos so addictive?” To figure this out let’s dive into some important statistics
What Do The Stats Suggest?
As suggested by Google Trends! this golden era seems to have risen since early 2022 in Nepal where YouTube shorts and Instagram reels took a massive leap as Nepal’s new trending thing. Amazing isn’t it?
Likewise In Nepal, the age group of 18-34 has been identified as the ones who use social media platforms the most. Another figure emphasizes that 13.40 million users aged 18 and above were using social media in Nepal at the start of 2024. This is 65.5 percent of the total population aged 18 and above.
What we can derive from this is that the active youth aged 18 and above, primarily falling into the checkbox 18-34 were the most engaged in binge-watching the short videos.
However, adults above 40 are glued to this trend almost on the same level too!
Having said this, millennials and senior adults grazed upon certain niches of content, the most. Mainly for youths aged 18-34 as mentioned earlier, specific niches of content appealed the most and these short videos deliver just that.
Have A look At: Different Digital Marketing Services In Nepal
Is “Niche” One Of The Driving Factors To The Short Video Industry Boom?
The answer is perhaps, Yes! With youngsters being the biggest bunch of short video lovers, niches such as the following, excited them the most:
- Entertainment and humor
- Dance and music,
- DIY tutorial
- Fitness and wellness,
- Lifestyle and Vlogs
- Travel and Adventure,
- Fashion and Beauty,
- Challenges and Trends
When “shorts”, the common term for short videos is opened, it is almost certain that these categories of videos hijack and pop up in people’s feeds!
Let’s uncover other factors that tune in to magnify the appeal of these short videos.
The Dopamine Effect
The continuous loop and stream of new, engaging content secrets dopamine in the human brain leading to the sweet feeling of pleasure, excitement, and relaxation.
Also, a wide niche of videos, one scroll after another diminishes the monotony and keeps the spark alive.
Random Reinforcement
Social platforms keep track of one’s choices and frequently watch videos that help build a personal database and algorithm sending personalized short videos in an individuals feed.
This is attained purely based on your browsing and viewing history. This means short videos on YouTube, TikTok, and Instagram reels are likely to display clips that you are most likely to watch, like, comment on, share, and spend the entire time watching from start to end.
This content addiction is so great that people often opt for YouTube video download shorts.
Short Attention Span In Humans
An average human’s attention span is merely 8.25 seconds which is very low. Since short videos convey the entire message in a short time frame with attractive visuals, people are likely to find this more convenient.
Such short clips are feasible to consume and require little effort to watch. Just a scroll does the needful!
Endless Scrolling
The never-ending, endless scrolling feature on most short video platforms eradicates two of the tasks. Firstly, searching and browsing aren’t necessarily required since personalized content is delivered with every finger scroll.
Secondly, conscious thinking isn’t required to plan the type of visuals one wishes to see next!In longer videos, a video ends giving us a feeling of a lengthy session, killing the motivation to watch another long video.
The human brain wants to rest after watching a lengthy video. However, since short videos are short, the immediate end of a clip is quickly replaced with immediate scrolling, taking the human brain into a loop of never-ending feelings.
Hand Motion Addiction
The motion of swiping the 6-inch black screen gives a lot of satisfaction leading to an unbreakable addiction. That is why ordinary people like you and us love the scrolling motion dearly.
Well, such addictive content is why digital marketing agencies like “Zinc” thrive. We help personalize the best short videos for your audience to hook, convert, and retain!
Also Read: Content Marketing Service in Nepal
