Zinc, as a creative agency, and you, as an enthusiast and a reader, are well aware that modern marketing, or digital marketing, has captured a significant portion of marketing.
Although traditional marketing is still performed, most companies today are highly technology friendly, demanding digital marketing over conventional. Keeping this in mind, this writing is strongly intended to discuss, whether or can digital marketing be replaced by AI.
Firstly, let’s hover towards the current marketing scenario in Nepal, shall we? In 2024, the projected growth of digital marketing in Nepal is estimated to hit 4.3%. Over the years, this spectacular growth of digital marketing has pitched roads for over 400 digital marketing companies to thrive in Nepal.
Likewise, What is the status of AI? you may ask. How big are the waves created by AI? Let’s identify! The average incorporation rate of AI by global companies in their everyday operations and functioning is anywhere between 25%-55%. It is simply huge and in fact, gulping the human labor aggressively.
So, how likely is marketing an area of capture for AI? Well, the simple and rational answer would be that digital marketing is a very creative niche that requires human connection and emotional delivery.
As per the query “Can Marketing Be Replaced By AI?” AI can definitely assist in manufacturing world-class strategies and statistical approaches to bring wonders to digital marketing, but replacing the industry as a whole seems impossible.
What Aspect Can’t AI Defeat The Human Mind In?
1. Creative Thinking Ability:
- AI is a trained system that reverberates based on billions of data entered, lacking originality of its own.
- Although precise and to-the-point conclusion is a strong point of AI, human touch enhanced through emotional campaigns, out-of-the-box thinking, problem-solving ability, originality, experience, and story-telling are the aspects that AI can’t perform whatsoever.
2. Aligning To Clients Tone:
- Clients want specific creatives and approaches that sometimes connect to their cultural and traditional roots. Such humane and emotional, sentiment-driven content can only be driven by another emotional sentiment.
- The human heart and mind can fit in the shoes of the clients and picture what a client is craving.
3. Strategy Development:
- An AI model is trained to deliver suggestions and insights or may even produce an entire draft of a strategy. Yet, giving the strategy life and aligning with a company’s goal can only be delivered by an experienced digital marketer.
4. Adapt In the Dynamic Market:
- The ever-evolving market is prone to changes at the macro level. Understanding the previous market situation, blueprints, and development metrics that derive inspiration from previous market dynamics and applying them in the recently changed market is beyond AI’s experience.
- Also, predicting the future dynamics that may pour, and developing effective marketing strategies to tackle those obstacles is done best under the control of a human mind.
5. Ethics and Decision Making:
- Timely and rapid decisiveness to change content as per the needs, being involved in ethical considerations, and conveying a message in a way the entire team understands, requires human values and ethics.
- Such area of digital marketing remains untapped by AI
How Can AI Make Marketing Better?
Let’s learn from an example! Behind a flawlessly driven superfast sports car is an expert driver. Without the driver and human effort, seamless control of the car is impossible.
Yet, if an additional nitro and self-driving module is installed, the car performs just better but not entirely, isn’t it?
The role of AI in AI-driven marketing is the same as AI just amplifies the potential growth of marketing initiatives yet the control is purely in the hands of a marketer.
Now, let’s plunge into knowing how AI can help make marketing more effective
Cost Cutting:
- AI has a cluster and massive library base that stores knowledge from around the world. In times when generating sweet and straight-to-the-point content and taglines that are impactful, AI can potentially replace copywriting costs.
- Seeking an expert to solve queries is also challenged by AI, as AI’s database holds an ocean of technical knowledge, saving costs.
Content Generation:
- Sometimes a content writer or a designer may stumble upon fresh creatives and topics to begin with. In such cases, AI helps develop drafts, descriptions, and product information that the creative experts can work on, sharpen, and beautify.
- SEO-friendly content generation is also done brilliantly by AI advertising companies
Automation:
- AI automates activities that require repetitive involvement of marketers, such as scheduling and delivering email campaigns, and an automated sales handling process that allows marketers to focus on other important tasks.
Statistical Perfection:
- Trained language models like Google’s Gemini, Claude.ai, and ChatGPT for digital marketing have statistical databases of numbers such as dates and years, percentages, and quantitative survey results that add more depth, relevancy, and authenticity to the content and overall marketing campaigns.
Now that the decorum of discussion has been brought down to a conclusion, it is evident that AI simply makes marketing better and the question, can marketing be replaced by AI? has a neutral answer.
